Sooner or later all this bull pressure will make the market explode. I think most of these fillings are deals reached in OTC markets and it's not translating into the price, plus there is still a decent amount of whales and people that are up a lot getting out, so once they have all sold their BTC to institutions the price will skyrocket as exchanges are dried up.
Btw, the company Bit Digital (BTBT) recently went 100% ETH strategy, the stock crashed and it's probably undervalued to their holdings now.