I don't know to what extent, on a technical level, this would be minimally viable to implement, but the idea remains in the air.

To disable sending merit on a thread, theymos should be able to easily do that.
But is it worth it? No, it is not worth it at all. Pizza day is the celebration of the day bitcoin was first used in the purchase of something and which is Pizza.
People will take their time to make the Pizza, snap and post the image on this forum for the Pizza day celebration. That is worth more than merits.
I did not participated and neither had I applied on any merit giveaway before but if I see what that deserves, I know it.