I think it must be an accumulation of stimulating factors that make certain types of bets seem attractive to us, based on our personal tastes.
What do you think?
I think that you are correct. Winning would leave a good memory and will want you to return asking for more because you want to experience that same feeling of winning over and over again. It is a stimulant that when not control becomes very addictive search that it can drive you to continue gambling even when there is a loss because you just want to feel that winning Sensation. Which is why we continue to advocate for responsible gambling all the time.