Am surprised to hear about FJ screwing their reputation thanks to their token which goes to show that they couldn't handle their own greed. Disappointing stuff.
They have claimed that the team behind the token is not the same team behind Fortunejack as a whole casino business.
I think this claim can be used later once everything goes worse because they are not fully responsible for the token project as they have other party to blame if it will completely failed in the near future.
However, whether the claim is real or not but if the token project is failed and many early investors feels that they are being scammed, it will give big impact to Fortunejack in general.
There are thousands of users who are on subscribing the Token telegram group, lets say 10% were early investors who spent some money on the token, they will start to spread the words online through social media or in the internet in general, it will affect FJ's reputation absolutely.
even if the claim that FJ team is not behind the token and its some 3rd party team, a serious company like FJ will most likely have a solid contract where they can take legal action when that 3rd party team did not provide what was expected. however the silence both from FJ and Jack suggests that this is not the case and they just expect this will be forgotten and they can just move on with no damage to their reputation, which at this point is far from it.