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Saylor isn't enough to do things like that - he simply goes with BTC as his way to become more rich and influential; however, the demand for BTC would be as big with or without him, if not bigger.
It always becomes bigger as time marches on.
Saylor is just one of the few wealthy individuals who can afford to buy Bitcoin in large quantities, so he is one of the people who has an influence in creating more demand for Bitcoin, which has allowed Bitcoin to rise and stay at a much better price. Since Saylor's company is also a top five company as the largest owner of Bitcoin after Binance and Blackrock, Saylor is not someone to be underestimated in such matters. Because someone like Saylor already has a fairly maximalist mindset about Bitcoin and he has no doubts about Bitcoin.