Global economic instability, inflation, dollar depreciation and uncertainty have forced companies to look for alternative assets like Bitcoin as a future financial asset. In this context, Bitcoin has been considered an emerging asset or digital gold. Just as gold was seen as a safe haven during economic crises; currently, large companies are considering Bitcoin as a safe haven. Various public companies are storing Bitcoin on their balance sheets so that they can strengthen their future financial position. When the price of Bitcoin increases, the value of the companies increases.
An investment in time saves nine thus is one strategy most big companies tend to apply inorder to accumulate much assets in the future, so what I think is they get involve with buying bigger shares and stocks so right now Bitcoin is one of the most profitable and reliable assets they can venture into and with time they'll be sure of getting huge returns having hold for long term so they are sure of the benefits that's the mains reason.