Am surprised to hear about FJ screwing their reputation thanks to their token which goes to show that they couldn't handle their own greed. Disappointing stuff.
They have claimed that the team behind the token is not the same team behind Fortunejack as a whole casino business.
I think this claim can be used later once everything goes worse because they are not fully responsible for the token project as they have other party to blame if it will completely failed in the near future.
However, whether the claim is real or not but if the token project is failed and many early investors feels that they are being scammed, it will give big impact to Fortunejack in general.
There are thousands of users who are on subscribing the Token telegram group, lets say 10% were early investors who spent some money on the token, they will start to spread the words online through social media or in the internet in general, it will affect FJ's reputation absolutely.
That’s a pretty vague reason since they allow them to use their brand to be attached on the token so regardless they are related or not they are partially liable on the investors sake because they will not invest if this is not about Fortunejack which is a reputable casino.
They should decline using their casino name in the beginning if they are not with them.
We all know that FJ team has part on the token sale profit.