It also means that the management they are doing in their gambling casino business is a good one, and the marketjng strategy they are doing is great, and we can see that in the build of their community that supports to play on their gambling platform.
We see that when they have more events, that means that a big profit is coming into their casino and their gamblers
also enjoy it.
Your thinking is nothing wrong but it's not enough and I would like to contribute one more point. If you see a company becomes more active with marketing by running more marketing programs, contests, you must be carefully on your judgement that their marketing strategy has worked well. It can be their short term overspendings on marketing while effects in return are still unknown.
If it is actually the case, that company will stop most of their marketing campaigns after assessing their results that are not good after all. So to judge it as good and effectively like you thought, a big condition is observing their campaigns and marketing programs for a while long time.