I've read about this somewhere, but I don't find it to be big enough to be part of news. There are probably many entities who have adopted Bitcoin in this range but done so silently. I guess it is a marketing thing too, they want to get their name more out there and are jumping on this Bitcoin bandwagon?
Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.
Eventually everyone must adopt Bitcoin, the theory behind it is perfect.