This is the latest institution to buy BTC and propose to make BTC its major reserve asset. Vanadi Coffee has a plan to gradually accumulate ~ €1 billion in BTC, that is a lot and with the unanimous agreement from their shareholders, it is easy to understand that there is a growing change in how people view and understand BTC right now, compared to a few years ago.
This is surely good news, and it wouldn't be long before I read another post of another company doing the same thing.
Investing approximately $1.17 billion is huge for a food company. Although it is reported that Vanadi Coffee is going through some financial problems, the acceptance of the shareholders for the company to invest in Bitcoin shows that they have confidence in Bitcoin. Hopefully, their long-term approach towards Bitcoin investment will be profitable.
The news about Bitcoin being used as an asset or reserve by businesses seems to be coming every week. It's good news for Bitcoin awareness and adoption.