That's a big move from Vanadi Coffee! Seeing companies outside of tech start stacking BTC shows how much the perception is changing. Feels like we’re just getting started with this trend.
It's usually companies that expect problems like competition, revenue drop, or high inflation that do it.
Amazon should do it, but they might be under some pressure from the banking sector. We all know some of these guys want do discourage bitcoin investments. We all know what they're trying to do to El Salvador and what they did in the Czech Republic when some politicians wanted to adopt bitcoin. Some of these people are not playing fair.