Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.
soon enough
we are seeing more and more of business invest in bitcoin or integrate blockchain tech into their systems or offer bitcoin as payment and i am sure that other business owners are looking into their competitors and seeing ways how they can catch up and surpass said competitors so they would want to invest in bitcoin as well