Post
Topic
Board Bitcoin Discussion
Re: Coffee Shop Franchise Invests in Bitcoin
by
LogitechMouse
on 30/06/2025, 22:25:25 UTC
Quote
The company already holds 54 BTC under the custody of the Spain-based exchange Bit2me.

Backing this move, the company stated:

Vanadi Coffee is committed to blockchain technology as a pillar of the global economic future. Investing in Bitcoin is a long-term commitment to a new decentralized financial model. Vanadi Coffee is diversifying its business into Bitcoin investment and management and other cryptocurrency-related areas.

We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?
I hope they will change this because we know that storing or somebody will say that they should not store it on an exchange, but to put it on a custodial wallet because we know that it isn't recommendable to store it on there, let alone 54 BTC. Cheesy

Anyway, we've seen this trend for months already. Different companies storing Bitcoin and putting it on their treasury. For me, this is their way of hedging their funds, and I expect more companies doing the same as well. Will this be a sign that they will accept Bitcoin for payment? Possible, but the question is, are the buyers willing to pay those extra fees? Another one is that, are the buyers willing to spend their Bitcoins just to pay something like a coffee especially if they know that a few years from now, that Bitcoin that they used to pay might increase in value?

We might see different establishments accepting Bitcoin payments, but in the end, it's up to the buyers if they will use it or not. Which businesses? Hmmm, maybe more on the tech sector companies, or maybe just Strategy and Metaplanet again. Cheesy