In some countries, perhaps the price, even divided by 40, is not negligible compared to the standard of living of the local section in question?
I don't live in a cheap country, but the prize money is still enough to order 40 (double) pizzas.
Base on the statement of Becassine, it is the prize money divided by 40. From last contest, the first winner got about $1,000 which if divided by 40 will give $25. Are you saying this is enough to order 40(double) pizzas? In my country, this is rarely enough to order three large pizzas, maybe enough to order the "Papa John's pizzas" ordered by Laszlo Hanyecz, then with some bottles of soft drinks to push it down.