Bitcoin has a four years circle, which we are in the last part of the circle called the bull run. During the bull run, Bitcoin price surges and create a new ATH. This is why majority of bitcoin investors always look forward of selling some of their bitcoin during the bull run. The bull run comes after some months of bitcoin halving. Hodlers are the ones enjoying bitcoin investment because it's when you hodli for long, that you will get good profits.

The bear market is when bitcoin price dips and many people always like buying bitcoin and stack it till the bull run comes so that those short-term hodlers can sell and take profits. Traders are not making profits but losing because bitcoin price increases overtime.