If it's a speculative asset, people could buy one solely for that reason as well—like if they are bullish about it. Perhaps some may even be compelled enough to try EVO. In a way, this can be used to gain new players.

TBH, whichever marketplace would work fine IMO. Though one good thing about being available in established marketplaces as well would be their high traffic. If the collection performed well, it can be on the front page and they may get the attention from userbase of these platforms.