Bitcoin is the digital asset today that has an higher tendency of apprecating, so it makes it very difficult not to see a company that doesn’t want to own some bitcoin in their portfolio.
More and more companies and institutions are investing in bitcoin or adding bitcoin to their reserves. But so far, the world's leading capitalization corporations such as Apple, Amazon or Google...have not made any moves to show that they will buy bitcoin in the near future.
There are still many companies that don't care and don't own bitcoin.
Bitcoin has been seen as an edge against inflation where their real time assets won’t be able to fight against inflation but eventually collapse when inflation hits hard on the economy generally. Saving in bitcoin puts them stand at a good position against inflation, gives hope to them of potential profits in the future after investing in bitcoin. The fact that they don’t want to lose out on this financial revolution, leaves them with no choice than to invest in bitcoin.
While institutions are investing in bitcoin, but they are allocating relatively modest amounts of capital to bitcoin, rather than going all in like Microstrategy did. That means they invest in bitcoin to diversify their assets (reduce risk, increase returns...), not because it's the only solution they have.