First of all we need to improve the usability of Bitcoin wallets and apps so they can be easy for every day use.
Which part Bitcoin wallets and apps are hard to use? most of them already easy to use, even child can use it.
We can also build more infrastructures like more Bitcoin ATMs and Marchant tool.
https://coinatmradar.com/Most importantly, we really really need to educate the public. We need to create a simple localized educational content and run work shops , online courses, and awareness campaigns to attract more attention.
Come on, we no longer live in old era where people only able to get information through discussing with each other, almost all people in this world have cell phone and they use it more to gets information from social medias instead of discuss with real people.
We can also engage with the government by encouraging fair support regulations and also promote Bitcoins role in financial inclusion. Another point is that we can support local adoption by maybe helping businesses and communities accept Bitcoin and use it for donations and aid in underserved regions.
Many people want peace and privacy instead of getting intervening with government, people and other unnecessary risk without getting any reward.