I think it must be an accumulation of stimulating factors that make certain types of bets seem attractive to us, based on our personal tastes.
What do you think?
I think a little diferently... I believe that every gambler is motivated by a small winners in order to have more motivation to continue playing with regularly, and it does not need to be a big prizes for that.
I see that casinos, whether physical or online, allow us to have small wins occasionally to keeping us motivated and with that feeling of "next time the prize will be biggest", but without us realizing it our money is completely drained.
I don't see this as a bad thing, if its demonstrably fair... the game was made to keep us entertained and they do it very well. So it is the player's duty not to let themselves be consumed by this desire and to manage their finances wisely.