When institutions decide to adopt Bitcoin, the process is sometimes not easy, partly because the decision is not completely in the hands of one person.
Large corporations have boards of directors and every important decision needs to be voted on and approved, power is not entirely in the hands of one person. That is why investing in bitcoin by large organizations like Apple, Nvidia is not as easy a process as we think.
But I believe, some employees in many companies today have adopted Bitcoin, as an investment to gain profit in the future. Most people and institutions that have adopted Bitcoin are indeed only looking at the direction of profit, because that is the main attraction.
You are right, for example Apple, although they have not decided to invest in bitcoin yet. But according to some news reports, the CEO of the corporation, TimCook, invested in bitcoin many years ago. He acknowledged that but also stressed that it was a personal investment and had nothing to do with Apple's strategy.
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