Are personal brands turning into their own kind of “economy” or even a kind of “currency”? What is the reason behind the high prices of these celebrity businesses? It is about trust, attention, and their data. A celebrity can launch a new brand and sell out on the first day, no ads needed
One thing I believe is that everything starts with you and when you don't believe in yourself no one will. This is why those influencers start by building their own brands and they do it consistently cause they know if they don't no one will and just as they keep up to it, they are been seen and heard and that's it so they don't initially needs any ads to be seen. It doesn't matter about your name it's how you presents what you're into to the public that matters that will at the end buy the minds of the public.