Building popularity, building a reputation and building trust from the people who follow us is not easy. But this step is very effective if used for business or economic strategy. By building our own brand, we will have no difficulty marketing the products we will launch one day.
Being an influencer, celebgram, tiktoker, YouTuber or being a famous actor or singer basically has other benefits besides earning from this profession. But when our name is famous enough, we can build our own brand quite easily. In my country there are even artists whose businesses continue to progress, their companies are getting bigger and more numerous. And he initially started from being a host and then his name became famous and he made good use of it. Even when he became very rich he still did not leave his profession. And the reason is because he wants to keep his name strong and remembered by everyone so that his personal brand and business will be helped by the popularity of his name.
But believe me, this step is more difficult than becoming an ordinary businessman. Because we have to have the skills to be able to like everyone so that our followers can grow a lot quickly.