Your brand represents your own company as long as you can deliver your products perfectly, brand is the greatest asset someone could have because it represents you in your absence and that it speaks of your integrity and reputations in the society.

For the social media content creators and influencers expressing their lifestyle while the same creating themselves as brand where they attract everything that's meant for them.

Brands doesn't make you chase, everything chases you and wants to deal with you, it paves more way than working for company.