Are personal brands turning into their own kind of “economy” or even a kind of “currency”? What is the reason behind the high prices of these celebrity businesses? It is about trust, attention, and their data. A celebrity can launch a new brand and sell out on the first day, no ads needed
That is true. Their names are their reputation and that means trust from the customers and so, with the valuation that's given to them, it includes their name in it. And it's so true that if one of them launches their new start up, it could be valued as high as it can be. But, the valuation won't just come because they have their name in it but also, the numbers of products sold in the market is also another factor.