There are people and groups that work on on-boarding companies to Bitcoin at least for accepting, but this is happening locally or regionally. You won't hear about most of those online, they are busy doing the work!
That is true and they have a difficult task, they are brave people. But they can do the best work or have the best product in the world. If the people in the company dont want it, then they wont succeed. That is why i write there must be more brave people who can make such decisions without the state making it difficult for them. I really hope they all succeed. I think that bitcoin will help them in the long term.