By launching a signature campaign again after a while long time of stopping this marketing type, perhaps they have been cooking something behind the scene and now it is right time for them to become actively again with marketing for advertising new products and make Wolf.bet Greater - Not Make Wolf.bet Great Again!
I like to think like you. I also think they might have done something new and want to surprise us, or maybe not and want to start with everything they have, which I also like, Also, I like the name anything with wolves in it always has to mean something representative.