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Come to think about it, don't you wonder why doing all these you mentioned in the first place? Are we on a mission to force Bitcoin on everyone's throat? Moreover, Bitcoin is not longer in a stage that we need to carry out massive campaign to create awareness about it. It's globally recognised and acceptable but not legally approved as a legal tender in most of the countries but that is never an issue to drag or start to organise campaigns or seminars on Bitcoin. The only awareness that'll be helpful now is how to keep asset safe and wallet security/protection.
There is no mission - but maybe some people are trying to imagine what it would be like if bitcoin was accepted and adopted globally and accepted as legal tender all over the world. I don't think global adoption as a means of payment is impossible - but I just agree that getting to that stage is very difficult. I never force anyone to adopt bitcoin or anything else in the real world - but when they really want to get involved, then I will take the initiative.
Bitcoin never forces anyone to own it - but everyone who is aware of its future potential will be more likely to believe and get involved in it easily. Self-awareness of investment and growth assets can drive someone to choose bitcoin - but for the case of global adoption as a means of payment, I think it is still difficult to achieve.