Plus many of those projects that have their own "blockchain", and have their own "token" actually DOESN'T NEED neither a blockchain nor a token. They merely mint those tokens, and make up some security/economic model that doesn't actually work like Bitcoin. But they do hope that their users are going to make a presumption that what they're getting is the same as Bitcoin, without questioning the trade-offs.

  ¯\_(ツ)_/¯