I like how masterful Donald Trump uses his surname as a brand. Anyone who can afford, put Trump in their product name and immediately get recognition. Also product get recognized as something expensive and luxurious. Make a product, add Trump to its name - it will add greatly to product price and get a lot of free promotion.
his surname will obviously be popular because not only is he the current us president but he became the president twice
but before he became president he was i think quite popular already as he was very rich and a very well known politician back then. what is his brand then? back then it was being rich i believe. now people may have different opinions of the name trump.