Yes, creating a personal brand has now gone beyond all reasonable bounds. I don't like that every media personality who has managed to create more or less good content immediately tries to present T-shirts and mugs with their name. And this is the first step to creating a brand, but I want to understand: why does someone need these mugs and T-shirts? I watch a person for the content, and not because he is my idol.
And I don't want to be an infantile person who wears a T-shirt and shows what he loves. It is better to simply wear quality clothes.