Aside that, they will lose some money after the network must have taking their transaction fees in the process of selling. Obviously, one in need of money will always wants to sell immediately.
when it comes to receiving payment that comes in the form of salary in bitcoin, regardless of bullish you are about bitcoin, if you are do not have alternative funds somewhere else that stands as a backup to your salary, you don't have a choice than always converting it to cash immediately you are being paid. for the CEO, it is most likely that he is earning a decent amount that is enough to carter for most of his needs even without selling off his salary that is being paid in bitcoin. if instead of that everything he is earning is directly coming in through bitcoin, then there is no just way that he will not sell off his holding.
We are actually saying the same thing here. The CEO is safe, no need to convert the bitcoin, but they should not make it necessary for everyone to in the company to receive with Bitcoin. It should be optional, at least each workers should have the option to make their choice if they want in Bitcoin or they want it in Fiat. Also, the CEO could choose to take some part of his salary in Bitcoin while some in fiat same, likewise everyone in the company.