I like how masterful Donald Trump uses his surname as a brand. Anyone who can afford, put Trump in their product name and immediately get recognition. Also product get recognized as something expensive and luxurious. Make a product, add Trump to its name - it will add greatly to product price and get a lot of free promotion.
What do you expect, Trump has been creating a lot of news and hypes about crypto and other universal events this year, so for sure the word Trump will always be recognized all over the world. But honestly, it’s not making positive impact to me, I would rather use my own brand name than using the word Trump. But if the goal is to get recognition and attract attention and promotions easily, some would certainly use that surname.