It's only for people who want to trade their privacy with money.
You make people know YOU more than what you offer or your service, so the spotlight is YOU, whenever you doing something, people mostly care with YOU. Personally I don't like that, I'd rather show my service/product without revealing my face, which is known as faceless content.
If people use your service/product without knowing the creator, trust me, your service/product are really good because they only cares with results.
Name could be brand but it takes a long time because you have to make reputation in the market which is not an easy. There are thousands of people who have different companies and they are from different countries and they are doing hard work to maintain their respect in the market. Always focus on less because if you will focus on many things then you will not be successful in your mission . High quality matters a lot of you want to establish your brand and you have to investost of money on that and you should be free to think about that and focus on the need and problem of people which they are facing most in life .Always try to learn business and you should be part of any business and should learn marketing.