I have been watching how increasingly celebrities and influencers are becoming "mini-companies". Not only doing ads, but literally owning their own products: makeup, drinks, clothes, and now even investment funds. Kim Kardashian’s Skims is now worth $4 billion, and Ryan Reynolds sold his phone company for $1.3 billion
It's all about having a product to sell or a service to render, people will patronise you, especially if you are a celebrity or can work with a strong marketing culture.
What is the reason behind the high prices of these celebrity businesses? It is about trust, attention, and their data.
It's not about trust because many of them have failed people, but it's about their influencing capability and the gullibility of the people. They idolise celebrities, but of course, the loudness of celebrities is marketing on its own, so people get to know what they sell faster, and that will naturally lead to a high conversion rate, even if they (the buyers) do not idiolise them.