While there's a sense of exhilaration when we win our first bet, that's when we become true gamblers. As a result, we continue gambling in the hope of winning again. When we lose, we try again in the hope of winning the next bet, and so on. That's what keeps us gambling.
However, over time, we begin to understand the true meaning and significance of gambling, which encourages us to try and practice responsible gambling, self-control, and play for fun and in moderation.