The obvious answer is yes,, those giant billboards work just like traditional ads, except in this case, they're doing more harm than good. Passersby see them constantly, and that repetition sticks. It creates brand recall and tempts people, especially those already vulnerable, to try out gambling apps that are easily accessible via mobile and digital payment systems.

That’s one of the major reasons why gambling addiction has been rising fast in the country, it’s not just the games themselves, but how aggressively they’re marketed in public spaces.