Breaking several ATHs will make no sense if you are a nocoiner or a low coiner because it will just look like clapping at others success. Leave ATHs and buy more bitcoins because a time will come when breaking ATHs will become a norm for bitcoin because the market is looking so rosy and glossy which means that more ATHs will be broken. We saw an ATH of $118k today which was a good price movement, just yesterday the price was around $113k but today it skyrocket to $118k.
Everyone has different budgets, and I understand that. It doesn't matter how much they buy in bitcoin - $100 in bitcoin is fine, as long as they have it. They can accumulate over time if their goal is long-term returns - but they can take quick profits if their intention is to trade. Many or less is just a matter of quantity - the percentage return may be the same, but not the quantity.
The new ATH has been hit - but the potential for another ATH to hit $120K is also expected. $120,000 is the most realistic target right now - but it's worth noting that the market may need a bit of a break and allow some people to loosen their grip on Bitcoin.