Lots of people are into content creation because it's easy money. People go live on TikTok these days and strangers donate gifts to them. A friend of mine, who had a monthly salary of $300, started to earn $2000 per month from TikTok lives. All she does is to turn on TikTok, speak some nonsense, be in live with other TikTokers to start a battle and during these battles, people donate gifts to help her to win and then she converts these gifts into real money.
My another female friend is a fitness influencer. She posts pictures of her butt and has 100k followers. Lots of companies try to contact her, give free products and thousands of dollars to promote their products via Instagram post and reels.
It's funny that some people attend Universities or do very hard physical labour but content creators without degrees or any experience, earn significantly more money while having fun every day and don't need to wake up at 6 am.
This industry is very influential in the current digital era, many people earn their living in this content creation field, they earn good income and even experience an increase every day, the more popularity they get, the more their income increases of course, I think this industry is quite good for those who are very active and creative.