Do you notice that so many people are into content creation these days? Everyone is always filming something and posting it in hopes of gaining views, likes and followers. Once they have enough audience, they can start earning from their page and this is what is their biggest motivator. There are people who have day jobs that don't pay enough so they try their luck in content creation.
This is the answer to the statement that the social media era is over because currently everything posted on social media is content that is directed towards business instead of sharing daily activities like the initial target.
The content created today is quite effective in encouraging the creative economy by many people so that it is no longer difficult to create jobs. At most they only pay taxes if they are imposed. In my area, the plan to be taxed will be enforced considering the number of business people through content and live is already high.