For me youths today can look up to role models who embody authenticity, purpose, and a positive impact on their environment, such as Elon Musk for thinking creatively and pushing boundaries, Malala Yousafzai for her eagerness to advocate for education, and Mr. Beast for his generosity and use of his platform/influence to do good and help communities. Especially in the modern era as the OP stated, where most people only look at their money or net worth, young people need to see that we as people can positively affect the world and look up to them as inspiration to do the same.