We often hear companies talk about acquiring bitcoin but are those CEOs actually using bitcoin in their lives or just accumulating for profit? This type of people, those who take the step forward, will help bitcoin be adopted better. Soon, others might see the benefits of receiving your salary through bitcoin as Tashiro becomes a leading example.
Just maybe, but I believe that if a person like the CEO you have mentioned is offering a bitcoin option for his salary/share, that means that he will make use of it. However, regular employees will likely just sell their bitcoin options to make a profit. I know a lot of people are already buying bitcoin, but it was not their intention to use it for buying as currency. The majority do this for the sake of investment strategy.
Maybe I'm wrong, but we're still far from realizing BTC as a global currency. But of course, we're going there.