From what I have seen this speculative portal sees a lot of such shady new things that come and go and some people fall prey of them and lose money and others make money from them.

Scary and dangerous but profitable for the people who are running them, similarity can be drawn with shitcoins, memecoins and MLM schemes in the past with fiat.

I would suggest people to stick to bitcoin and bitcoin only. That eliminates most of these rugpulls and exit scams.