Also, don't assume instant results when marketing. It also takes time to determine whether a promotional strategy is effective.
Base on my knowledge in life as a whole, we have to create an awareness campaign in other to allow the brand we represent be known all over the world, we also have to set some targets as well as conditions in other to meet up with, which will also be part of their policies, because they are also running under specific targets which they must meet up with, whereby everyone works together for a common goal of getting known by what they offer.