when it comes to receiving payment that comes in the form of salary in bitcoin, regardless of bullish you are about bitcoin, if you are do not have alternative funds somewhere else that stands as a backup to your salary, you don't have a choice than always converting it to cash immediately you are being paid. for the CEO, it is most likely that he is earning a decent amount that is enough to carter for most of his needs even without selling off his salary that is being paid in bitcoin. if instead of that everything he is earning is directly coming in through bitcoin, then there is no just way that he will not sell off his holding.
Having another source of income will help this CEO if he intends to hold the entire salary paid in Bitcoin. But he can decide to convert a percentage of the Bitcoin to fiat which would take care of his need. While the rest can be kept safely in a wallet as an investment. Some investors who are salary earners apply the DCA strategy to accumulate Bitcoin. Since the firm is crypto-related, it's a good move for the Chief Executive, at least he is showing the shareholders and clients that Bitcoin is a currency.
The CEO accepting Bitcoin as a means of payment is a welcome idea, he want his company to also be a share holder in Bitcoin, in steady of passing through the process of transaction fees and others, converting to Bitcoin from their local currency, which he needs right away from the payee saves him more cost and stress, since he wishes to invest in Bitcoin which makes it more easier for him to accumulate .
As most individuals are adopting Bitcoin, that is how most companies are too, Bitcoin is gradually achieving his purpose of creation as an alternative payment to the current financial system .
Whose knows if the CEO has started using Bitcoin as a mode of payment in his company for those that want their salaries to be paid in Bitcoin which will be very impressive .