By holding the tokens its value increases, which is what they are trying hard to do now. A few weeks ago they burned 25M tokens and the value increased by hundreds of percent.
FUN token has a freakin 10.8B total supply. A mere 25M token burn shouldn’t have an effect of hundred percent price increase. The hype and fake expectations on the token due to the shill make the price pump.
As expected, The price is already decreasing slowly since there’s no hype anymore to sustain the growth.
They should focus on profit sharing rather than token burn and improved their services just like this casino which user can use the utility of the token.