When a big team is actually making a move for a top target the bloggers always carry rumors until the main news comes. Arsenal signing a striker in the summer windows is the most expected signing ever, all football fans are anxious to see the striker Arsenal will end up buying, even non-Arsenal fans are curious too. In the state of Gyokeres, the deal is expected to happen but we dont know when, instead of the bloggers to chill and let it happen they keep on spreading recycled information's on the internet.
That's the beauty of it, the hype is also an important factor and personally, I think hypes helps increase players purchase because once the media starts focusing on a particular player other teams tends to put interest and such will make the club to increase the price of such a player. The media has been projecting Gyokeres for Arsenal and might seem to be his destination but looking back to previous deals, Arsenal might end up not signing Gyokeres at the end. It's just a feeling from me not a reality though.