It was their announcement to their new original game: Bars.
I gave it a try last night and I must say it is a game which I like more than darts and snakes. It gives the gamblers a sensation of control, because we can choose were to place our bars, in a similar manner with mines. If you think about it, they are kind of similar games in that sense.

I will definitely spent some time this weekend wagering some few dollars and see if luck is on my side with this game, unlike precious experiences I have had with dices and plinko, which were just loss after loss. 

Also, perhaps some people had higher expectatives on the announcement by stake on Twitter/X, because when you literally show countless golf bars on a picture, people get some other ideas on their mind, besides the launch of a different original game on their casino.