Are personal brands turning into their own kind of “economy” or even a kind of “currency”? What is the reason behind the high prices of these celebrity businesses? It is about trust, attention, and their data. A celebrity can launch a new brand and sell out on the first day, no ads needed
They worked for it, they have put countless years into their craft and when it's paying off, we don't have to question why because when you associate with these celebrities, you become famous too. A celebrity endorsements makes your products to get lots of customers. Everything can now be monetize hence they can all become a source of income to you. Personal brands are now having more value because people wants to associate with them. Branding is what all companies are doing and since that's what they're all doing, they can't be wrong. The brands covers you and that's what you get known for, if doesn't matter what else you do but that brand that's popular gets you all the wealth and attention, that's popularity.