To future devs, especially on small tokens that are just coming up, if you're really interested in building something great and not a pump and dump scheme,
Tokens are completely useless. They are only used to raise funds. They serve no other purpose.
That means they can't be anything other than a pump and dump scheme.
So the only viable advice here is that if you want to be a real "developer" and create a real project that has a utility then don't create a token! Have an innovative idea and then try to build that as an actual cryptocurrency project...

If any project rely on tokens to function but fail to solve real life problems, then it's likely just leeching off investors from ICO, IEO, and partnership without offering any real value.
At least project owners should learn from bitcoin. Bitcoin has shown how the digital monetary systems works from cryptoeconmic design not from raising funds with token sales. Devs should be focus on long term protocols mechanics, tokenize markets.