You're misunderstanding him, I made a point concerning why the company's not advertising their services officially in the forum with a sig campaign or so since they made mention in their site that they've gained lots of trusts over the years and with that being said they should've gained trust and build reputation in the forum too over time, he seconded it that the forum is meant to be one of the greatest tool for publication which makes lots of sense for people who claim to have gained trust over time, or don't you think they should officially have their own campaign to gain more trust and reputation here?
I don't think this is a kind of service that should be advertised here in the forum because the service is not available for everyone except people that have lost password or have issues with recovering their wallet seed phrases.
And also launching a signature campaign on the forum is not a guarantee that they are going to get trusted by everyone except when people start using their wallet recovery service with a good review.
Every company have their way of going Abuja their marketing and can chose whichever method they deem fit to achieve their target. Running a signature campaign here will depend on how big they are and if they have the finances to fund that but it will definitely worth it as it will show that they are serious. It's all about what they consider important to them and that is where they will channel their marketing resources to.